This was a dream project that took our crew of 24 around the amazing State of Arizona, over the course of a week. With a hybrid approach we had three units: stills, commercial video, and video for library—allowing for maximum coverage, in limited time. The assets generated will be the primary promotional tools for the State of Arizona for the next four years and include placements in airports and tourist promenades globally, including an extended run in Times Square.
Agency: Off Madison
Agency CD: Paul Howell
Still Photographer: Jesse Rieser
Commercial Director: Chris Heck
Commercial DP: Aiden Chapparone
Library DP: Brandon Sullivan
Producers: Andrew James Benson + Parco Richardson