Over numerous rounds, we took a team of 50 people including talent, crew, client, and agency around the state to capture content to promote the State of Arizona. With a hybrid approach we had three units: stills, commercial video, and video for library—allowing for maximum coverage, in limited time. The assets generated will be the primary promotional tools for the State of Arizona for the next four years and include placements in airports and tourist promenades globally, including runs in Times Square.  
Agency: Off Madison
Agency CD: Paul Howell
Still Photographer: Jesse Rieser
Commercial Director: Chris Heck
DP: Aiden Chapparone
Library DP: Brandon Sullivan
Producers: Andrew James Benson + Parco Richardson