Over numerous rounds, we took a team of 50 people including talent, crew, client, and agency around the state to capture content to promote the State of Arizona. With a hybrid approach we had three units: stills, commercial video, and video for library—allowing for maximum coverage, in limited time. The assets generated will be the primary promotional tools for the State of Arizona for the next four years and include placements in airports and tourist promenades globally, including runs in Times Square.

Agency: Off Madison

Agency CD: Paul Howell

Still Photographer: Jesse Rieser

Commercial Director: Chris Heck

DP: Aiden Chapparone

Library DP: Brandon Sullivan

Producers: Andrew James Benson + Parco Richardson

Over numerous rounds, we took a team of 50 people including talent, crew, client, and agency around the state to capture content to promote the State of Arizona. With a hybrid approach we had three units: stills, commercial video, and video for library—allowing for maximum coverage, in limited time. The assets generated will be the primary promotional tools for the State of Arizona for the next four years and include placements in airports and tourist promenades globally, including runs in Times Square.