Our friends at PRZM (agency) brought us in early on this one and it paid off.
We worked closely with the CD, AD, and account team to land on a creative we could implement within the client budget and then went on to build a dream team, including photographer/director Ali Mitton, DP Dominic Rawle, social DP, Jess Lawrie, and Wardrobe Stylist Pap Crozier. For the location search and casting, we handled that in house.
We worked closely with the CD, AD, and account team to land on a creative we could implement within the client budget and then went on to build a dream team, including photographer/director Ali Mitton, DP Dominic Rawle, social DP, Jess Lawrie, and Wardrobe Stylist Pap Crozier. For the location search and casting, we handled that in house.
One thing that we did on this one that was a little different, but worked out great, was we made the fitting day a shooting day with our social DP. We did the fitting at my (Andrew) bohemian home, which doubles as a shooting location. So for the cost of moving talent fittings fees to a full session, and the cost of the social DP, we added dozens of shots that enriched the bank—some of which made it into the spots. A little money to make a big impact. And that approach held true for the whole project—our New York and LA friends are blown away by the spend on this one—we got a lot of bang for the buck.
In all, we delivered 15 hero stills, 2x CTV spots, 5 social videos, and dozens of social clips.
This whole project was a dream. We had the right amount of time, amazing clients who new what they needed and were trusting of the creatives they hired to deliver it.
As I was describing the experience to friends, I said it was "gentle and humane" and took a pause. Then I said, "I think that's my new mantra: gentle and humane."
